campaign & social strategy
Starting from product launches to comprehensive social media revamps, a tailored strategy is devised to align with the unique objectives of a brand or business. Once these objectives are established, an actionable strategy is deployed, detailing the steps to attain the goals along with key performance indicators for monitoring and evaluating progress.
GiGi SPA
SOCIAL STRATEGY &
NEW PRODUCT LAUNCH
Strategized and led social media strategy for 3 new product launches available exclusively at ULTA. Oversaw and creative directed social media and marketing photoshoots along with spearheading PR pitch and influencer gifting. Social campaign saw over 500,000 media impressions.
Bye bye blemish
SOCIAL STRATEGY RELAUNCH
Strategized and led social media strategy for relaunch of Gen-Z targeted acne skincare line. The account had been inactive for 6 months before the relaunch. Once implemented, we saw an increased social media following +28%, and created viral video content that saw an additional 1,000 units purchased per day.
