SOCIAL MEDIA

I've collaborated with numerous brands, small enterprises, and influencers to oversee their social media presence, craft compelling content, and expand their audience reach. Social media management encompasses strategic planning, scheduling, community engagement, and content development. This includes producing product and lifestyle imagery and videos tailored for both blogs and social media platforms.

PAST CLIENTS:

@paulmitchell @paulmitchellpro @teatreehaircare @neurohair @mvrckbarbering @ardellbeauty @gigispa @satinsmooth @byebyeblemish @chinaglazeofficial @larackay @lckhaircare @studio_kay @linhtran70 @facingbeautystudios @athenashairdesign @cowenenterprise

  • @paulmitchellpro

    Crafted strategic social media campaigns for the prominent professional hair brand, Paul Mitchell, resulting in a significant expansion of their online presence. Spearheaded the creation of the brand's first organically viral video, amassing 3.6 million views and reaching over 1.2 million accounts.

  • @paulmitchell

    Enhanced the social presence and prominence of Paul Mitchell, a leading consumer-focused hair care and styling brand. Contributed to devising social media strategies for new launches and initiatives, while also spearheading outreach efforts to influencers, creating and leveraging user-generated content.

  • @mvckbarbering

    Managed the social media presence of MVRCK, a men's barbering brand, achieving a notable 16.7% increase in social impressions. Implemented outreach strategies and conducted gifting initiatives to expand the brand's reach and enhance its visibility within the target audience.

  • @teatreehaircare

    Developed social media restage strategy for Tea Tree Hair Care. Created compelling advertising content to spotlight the brand's clear PCR packaging, underscore its commitment to sustainability, and effectively communicate the brand's key messaging and engage target audiences.

  • @ardellbeauty

    Focused on expanding the social media presence of the renowned beauty brand, Ardell Beauty, by collaborating with influencers and content creators to foster brand recognition and excitement for upcoming product releases, activations, and PR events.

  • @satinsmoothpro

    Grew professional waxing brand, Satin Smooth, through creating aesthetic content, engaging with prospective customers, and outreach to brand collaborators. Over the course of 5 months social following grew +7.24%.

  • @gigispa

    Strategized social media campaigns for leading at-home wax brand, GiGi. Creative directed marketing and social shoots for 3 new ULTA exclusive product launches. Pitched and executed social and PR strategy to expand product and brand awareness, which led to over 500,000 impressions.

  • @byebyeblemishofficial

    Spearheaded social media relaunch for Gen-Z targeted acne skincare line. Increased brand awareness and trust, while targeting consumer demographic by expanding social media presence and creating viral TikTok video (600K+ views) that resulted in 1,000+ units purchased per day.

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CONTENT CREATION