campaign & social strategy
Starting from product launches to comprehensive social media revamps, a tailored strategy is devised to align with the unique objectives of a brand or business. Once these objectives are established, an actionable strategy is deployed, detailing the steps to attain the goals along with key performance indicators for monitoring and evaluating progress.
PAUL MITCHELL
SOCIAL STRATEGY | RESTAGE
Strategized the social media restage for Paul Mitchell, evolving the brand’s visual and messaging approach to better resonate with a modern, social-first audience. The strategy focused on platform-native storytelling, influencer-led content, and UGC integration to increase visibility and engagement. This restage laid the foundation for multiple high-performing campaigns, including the Paul Mitchell x Paris Hilton and The Summer I Turned Pretty.
GiGi SPA
SOCIAL STRATEGY &
NEW PRODUCT LAUNCH
Led end-to-end social media strategy for 3 ULTA-exclusive product launches, overseeing social campaign planning, creative social direction, and execution. Creative directed social photoshoots, spearheaded seeding, influencer gifting, and aligned messaging across channels. The integrated launch strategy generated 500K+ media impressions, driving strong awareness and retail visibility.
Bye bye blemish
SOCIAL STRATEGY | RESTAGE
Developed and executed a relaunch social strategy for a Gen-Z–focused acne skincare brand following a six-month period of account inactivity. Repositioned the brand through platform-native content, trend-driven video, and refreshed messaging. The relaunch resulted in a 28% increase in social following and viral video content that drove an additional 1,000 units purchased per day on Amazon.
