SOCIAL MEDIA MANAGEMENT

I've collaborated with numerous brands, small enterprises, and influencers to oversee their social media presence, craft compelling content, and expand their audience reach. Social media management encompasses strategic planning, scheduling, community engagement, and content development.

@paulmitchellpro

Social Strategy & Campaigns
Led strategic social media campaigns for Paul Mitchell Pro, resulting in the brand’s first organically viral video with 3.6M views and 1.2M+ accounts reached, significantly expanding organic visibility and brand awareness.
@paulmitchell

Social Strategy & Campaigns
Enhanced the social presence of Paul Mitchell through strategic social campaigns, influencer outreach, and user-generated content. Led the Paris Hilton x Paul Mitchell social campaign, generating 2.7M+ views and 1.5M+ estimated reach.
@ardellbeauty

Influencer & Social Campaigns
Expanded Ardell Beauty’s social media presence through strategic collaborations with influencers and content creators, driving brand recognition and building excitement around upcoming product launches, activations, and PR events.
@gigispa

Social Strategy & Campaigns
Strategized and executed social media campaigns for GiGi. Creative direction for social and marketing shoots supporting three ULTA-exclusive product launches. Led integrated social strategies that generated 500K+ impressions.

PAST CLIENTS:

@paulmitchell @paulmitchellpro @teatreehaircare @neurohair @mvrckbarbering @ardellbeauty @gigispa @satinsmooth @byebyeblemish @chinaglazeofficial @larackay @lckhaircare @studio_kay @linhtran70 @facingbeautystudios @athenashairdesign @cowenenterprise

@paulmitchellpro

Social Strategy & Content
(APR 2023–PRESENT)
Role: Social Management + Strategy + Content
Goal: Brand awareness + Follower growth
Actions:
Social strategy + Content calendar
Influencer Management
Ad content
Results:
+42% follower growth
+118% total view growth
@paulmitchell

Social Strategy & Content
(APR 2023–PRESENT)
Role: Social Management + Strategy + Content
Goal: Brand Awareness + Follower Growth
Actions:
New launch strategy
Ad content
Evergreen content
Results:
+42% follower growth
+118% total view growth
@mvckbarbering

Social Strategy & Content
(APR 2023–PRESENT)
Role: Social Management + Strategy + Content
Goal: Brand Awareness
Actions:
Audience research + community engagement
Content calendar + posting routines
Seeding + outreach
Results:
+16.7% impressions growth
@teatreehaircare

Social Strategy & Content
(APR 2023–PRESENT)
Role: Social Management + Strategy + Content
Goal: Brand Awareness
Actions:
Audience research + community engagement
Content calendar + posting routines
Seeding + outreach
Results:
+16.7% impressions growth

@ardellbeauty

Focused on expanding the social media presence of the renowned beauty brand, Ardell Beauty, by collaborating with influencers and content creators to foster brand recognition and excitement for upcoming product releases, activations, and PR events.
@satinsmoothpro

Grew professional waxing brand, Satin Smooth, through creating aesthetic content, engaging with prospective customers, and outreach to brand collaborators. Over the course of 5 months social following grew +7.24%.
@gigispa

Strategized social media campaigns for leading at-home wax brand, GiGi. Creative directed marketing and social shoots for 3 new ULTA exclusive product launches. Pitched and executed social and PR strategy to expand product and brand awareness, which led to over 500,000 impressions.
@byebyeblemishofficial

Spearheaded social media relaunch for Gen-Z targeted acne skincare line. Increased brand awareness and trust, while targeting consumer demographic by expanding social media presence and creating viral TikTok video (600K+ views) that resulted in 1,000+ units purchased per day.